Artefakt

Shiftworks Studio led the full brand experience for Artefakt, encompassing brand strategy, visual identity, and packaging applications.We developed a cohesive, modern system that balances tactile craft with digital sophistication, ensuring every element — from the logo to packaging design — communicates quality and authenticity. Τhe resulting brand experience connects audiences with the story and craft of specialty coffee across all touchpoints.

Here’s a glimpse into early directions and explorations developed during the Artefakt identity phase. Each route explored a unique angle of the brand’s essence — from expressive typography to minimal, restrained systems — helping define the final path toward Artefakt’s distinctive identity.

We developed a cohesive identity system that reflects Artefakt’s artisanal approach to specialty coffee. Through a minimal yet warm visual language, we combined structure with craft — translating the brand’s philosophy into packaging, typography, and material choices that feel honest and enduring.